Minimum-wage jobs just don’t catch the eye. Let’s be honest.

Sometimes as an employer, you can’t afford to pay a wage that will knock your candidates’ socks off. What should you do to make a relatively low-wage position more attractive?

Hiring managers and recruiters often face the task of creating job postings that attract a large pool of qualified candidates, even when the offered compensation is lower than the market average. This can be a difficult task, as job seekers are naturally highly motivated by salary and benefits. 

But you may be surprised to learn that quite a few employee candidates understand that some jobs are not meant to be lifelong appointments. You’re not hiring Supreme Court judges, after all. Good employers focus on what they can provide for their employees, even if that can’t always be top-level wages. 

There are ways to make a job posting appealing to job seekers even when the wages offered are low. In this blog post, we will explore some tips for creating job postings that are honest and helpful, while highlighting the benefits of working for a particular company. 

Focus on the company culture and values

When job seekers are considering a new job opportunity, they are often interested in understanding the culture and values of the company they may be working for. Employers should highlight the unique aspects of their company culture that make it a great place to work. For example, perhaps the company values work-life balance, professional development opportunities, or a supportive work environment. By emphasizing these values in the job posting, job seekers may be more inclined to join your team, even for minimum-wage jobs.

Highlight strong, involved leadership

Job seekers often seek companies with strong leadership that will guide and mentor them as they grow in their careers. Employers can use this desire to their advantage by highlighting their leadership team in the job posting. For example, perhaps the CEO has a proven track record of success in the industry, or the company has a leadership team with extensive experience and expertise. By emphasizing the leadership strengths of the company, you can appeal to job seekers who are looking for the potential for professional growth and development.

Emphasize opportunities for skill development

Many job seekers considering minimum-wage jobs are motivated by opportunities for professional growth and development. Employers can attract talent by highlighting the training and skill development opportunities available at their company as a way to supplement less-competitive compensation. Perhaps the company offers training programs, mentoring opportunities, or the chance to work on exciting, challenging projects. By emphasizing these opportunities in the job posting, job seekers may see the potential for growth and development, making the lower salary seem like less of a deterrent.

Showcase the company’s impact

Many job seekers are interested in working for a company that is making a positive impact in their industry or community. Maybe the company is committed to sustainability, or they are working to make a positive impact in their local community. Younger employees in particular are invested in employers’ social commitments. If yours are in alignment with theirs, it could add appeal to less-skilled positions that offer less money.

Use employee-friendly language

When creating a job posting, it’s important to use language that resonates with job seekers. This means avoiding cliches like “like a family,” and instead using language that is clear and employee-friendly. For example, instead of saying, “We’re looking for a team player,” try saying, “We’re looking for someone who is excited to collaborate and work with others.” By using language that is clear and employee-friendly, job seekers may be more likely to engage with the job posting and consider applying for the position.

Your candidates aren’t suckers (and why would you want to hire someone who was?). Family probably wouldn’t try to hire other family members for minimum-wage jobs! Most employees in low-skill or temporary positions know they won’t be there forever, but they’d like to gain something from the experience regardless. Your job posting language should address how you can support that goal.

Be transparent about the compensation

Finally, it’s important to be transparent about the compensation offered in the job posting. While employers may be tempted to downplay the lower salary, especially for minimum-wage jobs, this is not a good strategy. Instead, be upfront about the compensation and highlight the other benefits of working for the company. By being transparent about the compensation, job seekers will appreciate the honesty and may still consider applying for the position if the benefits and culture of the company align with their career goals and values.

Provide a clear and detailed job description

In addition to highlighting the benefits of working for you, it’s important to provide a clear and detailed job description. This means outlining the responsibilities of the role, the skills required, and the qualifications needed to be successful in the position. By providing a clear and detailed job description, job seekers will have a better understanding of what the job entails and whether they are a good fit for the role.

Creating job postings for minimum-wage jobs can be a challenging task for employers. People need to work, and of course, they’d prefer more money—but they also want to be fulfilled at a level commensurate with where they are in their career. If you are posting a lower-wage job, focus on appealing to what your organization can offer. Work to make it clear that they’ll have your support, and if there’s room for growth and upward mobility, show it.

As always, Allevity is here to help. Give us a call and let’s talk!